(English) Midhat Ali Zaidi

(English)

Midhat Ali Zaidi is a media and communications professional with over 15 years of experience in the development sector. She specialises in designing and implementing impactful Communication and Behaviour Change Strategies for social development programs.

Ms. Zaidi has held leadership positions with various prestigious international organisations, including the European Union and the United Nations, where she has extensively worked to align program objectives with effective communication strategies. Her work fosters collaboration between diverse stakeholders, including development partners and public institutions.

She has effectively amplified the impact of development programmes by providing robust social mobilisation frameworks and public relations support. Her extensive portfolio includes designing communication strategies for a wide range of initiatives, encompassing climate change, social justice reforms, community development, local governance, education, social inclusion, energy, health infrastructure, and social protection. She has managed several large-scale communication projects, executed high-profile public diplomacy campaigns and events, and provided strategic communication support for key development and digitalisation initiatives.